Marketing and sales are critical components of a successful business. Appreciating the difference between the two is essential to building a thriving business that is sustainable.
Marketing is what attracts prospective clients to your business and makes them want to purchase your products and services. An effective sales process is what "seals the deal." Both are essential to your success and each requires a system for consistent results.
Marketing Power: Let's explore three ways to boost your marketing power.
*On your Internet real estate (i.e., your website or blog), include a way to capture the names and contact information of visitors who want to stay in touch with you. I suggest using a service like Aweber or Constant Contact.
*Use an autoresponder service (like those provided by the companies listed above) to schedule the delivery of tips and short articles to members of your target market who have indicated their interest in your business by signing up for your updates.
*Deliver relevant information to your database once a week. This allows to you stay "top of mind", without inundating your database with messages. You can deliver information in the form of a short newsletter, weekly tips or even weekly words of inspiration and motivation. The format is not nearly as important as your commitment to delivering relevant information on a consistent basis. Your delivery of timely, useful information is what will attract fans, friends and followers - and, convert them to paying clients. If in the past, you have not been as consistent in communicating with your database as you would like, do not despair. Get started again ASAP and make a commitment to stay connected.
Success in Sales: Develop a proven sales conversion guide to convert more clients in less time.
This is the essence of sales success! Let's explore how to build a sales conversion guide.
* Pay attention to exactly what happens when you convert a prospective client into a paying client.
*Document the process in a detailed step-by-step checklist and sales script. This document becomes your sales conversion guide.
*Repeat the process and refine your sales conversation guide as necessary.
*When you are comfortable that you have documented a sales conversion process that works, train new team members to follow your sales conversion guide and delegate this business activity.
Marketing and Sales Systems = More Time and More Money
Once you have automated a portion of your marketing and delegated the sales conversation process, invest your time and energy in projects that require your creative action: developing new business offerings and serving clients.
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